Processing Plant

Change and educate consumer’s dietary knowledge and awareness towards beef consumption through:

Educational seminars and consumer road shows.

Advertisement and below the line communications.

Well publicised nationwide campaign.

Creation of quality appreciation between different beef types available in the market.

Creation of quality local beef supply by providing

Quality assurance throughout entire supply chain process via identification and endorsements of international quality standards, health and Halal certification.

Strong and prominent branding for Premier Meats Australia’s products to compete with quality imported beef.

Alternative supply of quality beef products at competitive prices for the mass market.

Stringent control and management of the “cold supply chain”.

Establish strong alliances throughout the supply chain by

Playing an active leading role in supply chain.

Providing strong support to the Satellite Program through quality livestock and feed supply, technicaland technological advisory, veterinary and animal husbandry assistance, and most importantly a guaranteed market based on a fair pricing mechanism.

Creation of an active and effective association to safeguard and promote the interests of its members.

Offering lucrative and fair distribution of wealth creation amongst all parties.

Professional customer management at all levels comprising wholesalers, hypermarkets, food services and food processing clients.